Statement of Purpose
What do you think graphic designers do? Yes, they use computers, but, what makes them unique? Many associate graphic designers in lump with fine artists using a different tool. But, graphic design encompasses so much more – it is communication: they are masterminds of visually solving problems.
However, may are unaware of this communicative function of graphic designers, where I was no exception. In fact, during the early stages of my professional career, I was walking along the thin line of creativity and expression. To be honest, with the arsenal of modern technology at hand, the horizon of my creative endeavors seemed limitless.
In particular, I frequently used Typography in my graphic design pursuits - typography can change the entire look and feel of a visual art: It induces the audience to my story through engagement, guidance, and persuasion. But, in reality, this is often lost in transaction due to lack of theoretical basis.
Therefore, in graduate school, I would like to reinforce my theoretical knowledge on Typog-raphy. Participating in over 100 projects, I realized that graphic design is so much more than just gath-ering pictures and words together - graphic designer must become the driving force behind this vehicle, with the ability to communicate the “Whys” and this is what I hope to achieve at Yale.
Also, I would like to participate in discourses in the essence of design and art. While working at the museum and other professional capacity, I witnessed the gloomy reality of commercialism ab-sorbing the world of art – where the meaning, historical value, and role is lost against influx of young artists pursuing the jack-pot. Therefore, rather than standing as an idol bystander, I want to be able to participate in this social discourse and provide the blueprint for future design endeavors.
To this end, I believe the MFA program at Yale provides the optimum environment for my de-sired studies. First, Typography is part of a wide range of graphic design studies at the Yale and I’d like to take the courses including ‘typography form+meaning’, ‘typography at large’ and ‘Typographic Methods, Conventions, and Experiments’ helping me to explore the core fundamentals, helping me to express the reasons behind my graphic designs. Furthermore, I’d like to develop the perceptual, obser-vational and compositional skills necessary to communicate a range of subject matter, ideas and con-cepts under the supervision of Professor Julian Bittiner as well as experimenting with various typo-graphic endeavors with professor Henk van Assen, improving both my technical skills and the way of thinking
Upon completion of my studies at Yale, I would like to be a better visual communicator, work-ing methodically and systematically to communicate clearly. Also, living in the days of commercialism and big business, I’d like to be unwhippable and unwhipped designer, protecting one’s belief as a de-signer and artist. Through these career developments, ultimately, I wish to establish a firm foundation in the future so my works could act as a conduit for the voices of people who needed help.